Like many upstart businesses, Good Land Home Inspections knew a great website would be critical to their success—which is precisely why they came to iNET Web.
Started by a realtor with 20 years of experience in the real estate business, Good Land Inspections handles residential inspections, commercial property inspections, mold inspections, and radon testing and mitigation throughout the greater Milwaukee area.
Good Land had a bare bones website built on a DIY template website platform. The only traffic to the site was coming from a few people who had been handed a business card with their web address on it. Realizing they needed a website that would get them noticed by prospective clients looking online for home inspectors, they came to iNET Web.
Search Engine Optimization – Layout and design – Responsive Design -- Creative Genius Branding & Copywriting –Content Management System – HTML –CSS – jQuery –HTML
Inet Web created a graphically clean look for Good Land’s website, refined their existing content, and implemented a targeted SEO strategy to get them ranking on search engine results pages when prospective clients searched for a home inspection service in the Milwaukee area. Knowing Good Land’s strong presence in the Spanish community, we translated key sections to Spanish to accommodate any non-English speakers searching for inspectores de casa en Milwaukee.
Since the new Good Land website went live, there has been a steady increase in visitors to the site and they’re getting more inquiries from prospective clients than ever before. The client loves how easy it is to use our content management system, and regularly makes updates to his site as needed.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.