The tasty treats made by our client are featured throughout the site and in photo galleries.
Ongoing SEO provides Cookies From Scratch with fresh page visits each day.
Fresh content shows these cookies are made with love and natural ingredients, not a batch of chemicals.
iNET designed a delectable brand for Cookies From Scratch.
Nothing says delicious like a tasty new logo. iNET helped this cookie company with our all-natural, organic creative genius.
Cookies from Scratch is dedicated to gourmet cookies untainted by preservatives, trans-fats, refined grains, high-fructose corn syrup and other things that have no business being in cookies. Instead, Cookies from Scratch sources its fresh ingredients from local farms in southern Wisconsin. Yes, you can taste the difference.
A company purveying made-to-order, hand-delivered cookies is definitely unique, and their goal was to be the number 1 cookie delivery company in Milwaukee for special occasions like weddings. They just needed to position themselves as a tasty alternative to cake, or at least an addition worth considering. That's where iNET-Web came in.
Search Engine Optimization - HTML - Web Design
iNET Web Marketing researched common online search queries for companies like Cookies from Scratch and discovered there was huge search volume for baked goods for weddings. The website we developed includes a Gallery of Wedding Photos optimized for keywords like wedding cookies. The result was a sudden boom in web traffic filtered from Google--before it was even wedding season! As a matter of fact, a year-over-year comparison of wedding queries showed organic search traffic doubled in the first year since iNET optimized the site. Demand has grown steadily since.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.