When your specialty is custom-built homes, it’s easy to see the value of a custom-built website. Especially one built by iNET Web.
Based in Delavan WI, C. Weber Builders specializes in custom homes, but they also take on remodeling projects, additions and even small jobs like decks and window replacements. They pride themselves on meticulous attention to detail and work done to the highest standards of precision—which likely explains why they entrusted iNET Web to build their website.
C. Weber had a poorly designed, template-based website before coming to iNET, with most of the content focused on log home construction. Unfortunately, the market for log homes was small and diminishing rapidly. They needed a new website to promote their strengths as a custom/luxury home builder—a market that was actually growing.
Search engine optimization – Layout and Graphic Design – Mobile Responsive Design – Programming – Creative Genius Branding & Copywriting –Content Management System – HTML –CSS – jQuery
iNET-Web designed and built a custom website with a focus on promoting their custom home building capabilities. The design of the site reflects their upscale workmanship, while a SEO targets the specific keywords prospective buyers use when searching online for a home builder or home remodeler. Since the site launched, they’ve seen a steady rise in online inquiries.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.