All American Association of Home Inspectors increases membership with website design and SEO
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Milwaukee web marketing for AAAHI Milwaukee web marketing for AAAHI


The All American Association of Home Inspectors (AAAHI) needed a website that would drive membership in their organization. iNET Web was the logical choice.

AAAHI -  Web Marketing for the Home Inspection Industry

The All American Association of Home Inspectors provides ongoing training, marketing support, and political advocacy for the home inspection industry. The AAAHI came to iNET Web after seeing our work for a sister business specializing in career training for home inspectors. The success of that website made iNET the obvious choice for the AAAHI website.

Website Dilemma

They tasked iNET Web to develop a website to promote their educational mission and political advocacy for the industry, as well as increase membership in their organization. Walking the line between their educational and advocacy mission and the need to drive membership, iNET expertly crafted a website that wins on all fronts.

Technology Implemented

Search engine optimization – Layout and design – Creative Genius Branding & Copywriting -- Content Management System – HTML –CSS – jQuery –HTML


iNET Web’s design team developed a clean, professional-looking website that instantly conveys trustworthiness. A subtle use of red, white and blue colors reflects the “All American” part of their name. The website is easy to navigate and provides a wealth of information for both home inspectors and those looking to enter the field.

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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