One of the most rewarding industries iNET Web works for is the senior care industry. Helping seniors in our community connect with the products and services they need, and helping caregivers find the resources they need strengthens the community by empowering an often overlooked demographic.
Economically, it is unwise to ignore seniors. As the baby boom generation ages, the senior population is expected to rise from 15 percent of the population to 24 percent. Most have medical, social and financial needs that will require them to look online. Sensitivity to senior-friendly webpage design and copywriting is becoming increasingly important.
We often hear that seniors have limited interest in technology. However, a Pew Research Center survey says 59% of seniors (65+) surveyed report they use the Internet. This number is likely to increase. iNET knows seniors use websites for products, but they respond best to user-friendly formats and traditional business values such as quality, character, and knowledge.
· User Experience
· Webpage Design
· Content Creation
· Search Engine Optimization
If your company markets to seniors, iNET is your best choice for web design. Our team is committed to user-friendly design, which is particularly important for those over the age of 65. Our designers empathize with older users, anticipating questions about your business and employing senior-friendly design principles such as large font formatting, intuitive layouts and buttons instead of links for easier page maneuverability.
Search engine optimization is indispensable for companies serving seniors. Many seniors use search engines, but not all realize there are additional pages of search engine results beyond the first page. They are more likely than younger users to only click links on the first page, making it all the more critical to have an SEO strategy that gets your business at the top of search engine results pages.
iNET Web’s ongoing search engine optimization service is an effective, strategic and ethical means of getting seniors to your senior care website. We analyze the search engine queries of your target demographic, then our content writers blend those search terms into the copy so your website shows up at the top of the search results for those keywords.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.