One of the most rewarding industries for which iNET Web designs websites is senior care. Given Wisconsin’s aging population, we understands the importance of connecting seniors in our community with needed products and services.
Serving seniors not only helps clients make money, it also strengthens the community by empowering an often overlooked demographic. Economically, it is unwise to ignore seniors. Their numbers are expected to rise from 15 percent of the population to 24 percent. Most have medical, social and financial needs that can be met with senior-friendly webpages design and copywriting.
One problem our senior-serving clients tell us about is seniors’ limited interests in technology. However, a Pew Research Center survey says 59% of seniors (65+) surveyed report they use the internet. iNET knows seniors respond to and use websites for products; however, they desire a blend of convenient technology with traditional business values such as quality, character, commitment and knowledge.
· User Experience
· Webpage Design
· Content Creation
· Search Engine Optimization
If your company sells to seniors, iNET is your best web design choice. Our team is committed to user-friendly UX, which is essential for all demographics but especially those over the age of 65. Designers empathize with older users, anticipating questions about your business and employing senior-friendly design principles such as large font formatting, intuitive layouts and buttons instead of links for simple page maneuverability.
Additionally, search engine optimization is indispensable for companies serving seniors. Many seniors use search engines, but not all understand the scope of tools like Google. These customers may not realize there are additional pages of search engine results. They are more likely than younger users to click links only on the first page or click on PPC ads.
Your senior-friendly business must rank high on search results, so iNET Web’s ongoing search engine optimization is an effective, strategic and ethical means of linking seniors to your senior care site. We analyze the search engine queries of your target demographic, and our content writers blend those keywords into the copy on the web page for search results you’ll be proud of for your senior care business.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.