Law firms and attorneys have a lot of competition. Finding the right lawyer is difficult, especially for someone without law experience. Having a high quality website is one way to guide new clients to your firm, and no one does it better than iNET Web.
Because there are so many specialties in the legal profession, your website needs to make it clear what you do and who you serve. Otherwise, you’ll be inundated with calls from people who will never become clients. Our web development team will ensure your website clarifies your area of practice so you only get the clients you want. With iNET Web, you'll get a website that draws in qualified leads.
According to a survey by Mike Blumenthal and Moses & Rooth Attorneys at Law, searching for a lawyer online is rapidly gaining on traditional referrals and marketing:
In particular, the 25-34 age demographic is more likely to conduct a search with Google or Bing.
The amount of online searches is only going to continue to grow. If you do not have a fully optimized, inviting website, you are losing out on a key demographic for new clients. It is more important than ever to have a professionally designed website to promote your firm online.
At iNET, our experience working with legal experts has shown us what law firm websites need to succeed. The most critical services? Responsive design, testimonials, and associate profiles.
Words matter on the Internet. At iNET, our SEO practices balance the habits of real world customers with the technical needs of Internet search engines. The result is a website optimized for both. Consider a potential customer who is getting divorced and has children. Are they going to type in “primary physical placement” or are they going to go with “child custody?” While the former may be legally “correct” in the state of Wisconsin, “child custody” is a far more common search term.
Check out these websites designed by iNET for Milwaukee area law firms.
We have worked with personal injury firms, estate planning, divorce lawyers, and private attorneys.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.