For more than 5 years, Stinky Gringo has slowly been gaining distribution across the US, just not to the extent a bottled margarita of this caliber deserves. Stinky Gringo came to iNET Web to increase their national recognition among alcohol distributors and discerning margarita drinkers. iNET custom developed a website capturing the Mexican margarita party spirit of Stinky Gringo with impressive database features and online tools for distributors, helping Stinky Gringo increase its national market share AND steeped in great graphic website design.
Being a website for an alcoholic beverage poses specific restrictions on website design. Stinky Gringo is required to ask website visitors their date of birth before they are allowed to enter the main website to ensure they are over the age of 21. The Stinky Gringo Mascot, Mr. Stinky walks across the website in a Flash graphic animation, carrying a banner where viewers enter their date of birth, while an animated Stinky Gringo airplane flies across the graphic background of the beach scene. The database program calculates and records the website viewer’s age. If they are over 21, they are transported to the main Stinky Gringo website, where the stinky fun really begins!
Tastefully tacky mariachi music plays in the background (with the option to turn it off) of the lazy beach scene created by iNET creative graphic website design geniuses. Mr. Stinky is lounging in a beach chair with all the accessories he needs for a lazy day at the beach – first and foremost being Stinky Gringo premium bottled margarita with tequila. Mr. Stinky doesn’t mess around with inferior margarita mixes – he goes for the good stuff. Animated Stinky Gringo bottles float in the sea; click on one of them and the message in the bottle pops up. There is a definite sense of light hearted fun created by the Stinky Gringo website graphic design.
iNET programmers fused some cool website database development features on the Stinky Gringo site. When you click to go to the Distributors or Retailers pages, a map of the US pops up. Click a state, and a listing of distributors or retailers of Stinky Gringo for that state is listed. As Stinky Gringo finishes filling in the map, having the ability to enter new distributors and sales locations in the database themselves is going to save them enough money to throw a Margarita party every day of the year. Stinky Gringo also has a calendar where they add Margarita tasting events, a news section for press releases and reviews, and a "Stinky Friends" section, with a database of pictures from Stinky Gringo events – all controlled and updated by Stinky Gringo without any fees or waiting. Client-side website database editing tools from iNET give Stinky Gringo and all our Milwaukee web development clients the ability to add or change content on their website as easily as they send an e-mail, saving them money and time. Stinky Gringo also has a distributor login section where distributors can download price sheet .pdfs and other information about distribution of Stinky Gringo bottled margarita.
With a splash page like the one required for the Stinky Gringo website, search engine optimization (SEO) can be a real challenge, since the first page indexed by the search engines has little informative content. However, just a few hours of iNET SEO has gotten Stinky Gringo to #4 on Google for "bottled margarita". Sometimes at iNET we even surprise ourselves with our search engine optimization prowess. The top of free searched on the big searches is simply where profits are made on the Internet. For the Stinky Gringo this may mean picking up a huge new distribution network or international market awareness.
For the discerning Margarita lover, there is absolutely no competition; Stinky Gringo is the premiere bottled margarita on the market anywhere. With the perfect amount (lots) of premium tequila already added, why anyone would fool around with Margarita Mixes when they could have a Stinky Gringo is beyond us. And why anyone would choose a website developer in Milwaukee other than iNET Web is another complete mystery. With Custom Creative Genius Inspired website design, client-side editing tools, and search engine optimization getting websites found for terms that make them money, iNET clients like Stinky Gringo are reaping the rewards of choosing iNET for their web development needs every day.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.