You’ve heard the old saying: “A picture is worth a thousand words.” As humans, we all make snap judgments based on how things look. Yet, oddly enough, something happens when it comes to photography for a new website. It’s called taking the path of least resistance, and least cost. It usually plays out in one (or more) of these ways:
Stock photos of people in offices are very cost-effective, and it can be tempting to use them. Trouble is, they're not photos of your office, with your employees. Besides, most people today can spot a stock photo from a mile away. It has PHONY written all over it.
iNET understands the concern small businesses have over paying for a photo shoot. While it’s perfectly understandable, another old saying comes to mind: “Penny wise and pound foolish.” Cheap out on how your office looks on your website and people are going to notice.
Like everything else we do, iNET maximizes the investment our clients make in their marketing. Not only is our photography (and videography) competitively priced, but you’d be hard pressed to find anyone in Milwaukee who can do better work.
Not every business needs nice photos of their office space. Plumbers and landscapers, for instance, don’t usually even have an office. But for law firms, investment advisors, healthcare providers and anyone else who has clients coming in, you absolutely have to show your office in the best light possible.
When iNET goes on onsite to take photos of your office space, you can count on high-resolution photos you’ll be able to use across all media. If you find you need a capabilities brochure later on, for instance, the images will be of high enough quality for use in a printed piece.
While we’re at your business, consider having your employees photographed, too. A page on your website with employee photos and a brief biography of them is a great way for prospective clients to know who they’ll be working with.
If you’re looking for a photographer who can capture truly panoramic views of your office (or warehouse, or plant), get in touch with iNET. We use a high-quality panoramic camera to capture extreme wide-angle views of large spaces without the dreaded “fisheye” distortion of old-school wide angle lenses. The results are spectacular.
Getting a super-wide photograph of the interior (or exterior) of your business is a great way to let potential customers see exactly what you have to offer. Even if you don't have a large office or warehouse to show off, having a 360-degree photograph lets you show your space in a unique and visually appealing manner.
Having a 360 degree panoramic photograph taken usually takes about an hour (or less) and doesn't require you to close while we're working. In addition to stationary 360-degree views, we can also take multiple photographs which will allow visitors to your website to take a virtual tour of your business.
Before iNET comes to your office, you’ll need to spend some time prepping it for the photo shoot. Here are a few tips to help you get ready:
Many small details go unnoticed on a day-to-day basis, but become glaringly obvious when captured in a photograph. A good way to make sure you don’t miss anything is to snap a few photos on your cell phone, then take a close look at the images to see if there’s anything you don’t want in the final photos. If there is, clean it up or move it out.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.