Retaining a loyal customer base in the modern marketplace requires businesses to stay on top of their marketing game every day of the year. While some strategies from the past still hold power with bringing in sales today, many methods have lost their effectiveness and should be replaced with alternatives better suited for the multimedia reality consumers exist in. Find effective alternatives to outdated marketing tactics with iNET Web, including:
Social Media Management
Newspaper & Catalog Ads
Reverse Telephone Directories
Building a profitable future for you company is simple: ditch the advertising techniques of the late 90s and upgrade your plans to include the latest sales igniting marketing methods of 2017.
Human billboards, sign walkers, and sandwich men – whatever you want to call them. Sign twirlers wear boards on their bodies, carry signs or dress in costumes to grab the attention of cars and people passing by businesses on the street. Whether you’ve seen these workers on the East Side or Downtown by the Shops of Grand Avenue, this method has never been able to compete with other more accessible marketing strategies. Do you really want your company’s name on the streets?
Covers a lot of Information X
Targets Specific Audiences X
Creates a Personal Connection X
Think about it: when you’re on the road, you have a place to be. Seeing a sign twirler may be amusing, but you’re not going to stop by a business on your way to work, hospital or airport. Didn’t see what their sign said? Hopefully you catch them again on your way home.
Instead of relying on boards to spread your message, talk to your customers directly. Radio ads get your message out without making your company seem unprofessional. Don't waste your budget by putting a dancing Lady Liberty outside your business. All you need is 60 seconds of time on a popular radio station and you can reach a much greater audience and cover a lot more information than you ever could with a 12” x 12” piece of construction board.
Covers a lot of Information Quickly ✔
Targets Specific Audiences ✔
Creates a Personal Connection ✔
Radio also gives you the opportunity to introduce your voice to your customers, an important branding choice for companies who offer services like pet boarding, residential cleaning and window installations. Upgrade your marketing strategy plan with iNET Web today!
From Facebook to Instagram to Twitter and Snapchat, companies around Wisconsin are trying to profit on the growing social trend of online networking. Whether you’re adding friends, retweeting or posting pictures of your products, it’s impossible to get the sales improvement you’re looking for when you’re marketing to high school students. Companies need to be marketing where consumers with buying power are actually looking.
Markets to Companies X
Customize Your Layout X
Ability to be Unique X
Social media may be your door to being more “trendy”, but having accounts online will never help you build an empire on selling corrugated boxes, plumbing services or dental insurance. Marketing is all about getting YOUR brand out in the community. Not Facebook’s, not Twitter’s and not Instagram’s. If you’re putting more money into your marketing, put it on your own name!
When marketing your business on the internet, deliver it in a package your customers want to open again and again. Websites are the best marketing strategy a business can use when you want to enhance your sales numbers and brand without assisting the image of another company. The value of a website is unmatched in a virtual market – social media is a method of the past!
Markets to Companies ✔
Customize Your Layout ✔
Ability to Be Unique ✔
A marketing budget should have a return far exceeding its initial investment. While social media managers in the Third Ward may be able to get you 50 legitimate followers on Instagram, they’ll do everything in their power to keep you from asking about how an increased follower base directly translates to profitability. (Being seen on Snapchat will never be as valuable as being seen on a Google search.)
When you were young, did you dream of seeing your future company’s name next to the obituary? Even back in the 1990s, newspaper ads were still a fad businesses could benefit from. Having your business listed on the front page next to an event at the Milwaukee County Zoo could get you calls where you didn’t previously get them, but nowadays an ad on the front of a newspaper or in a catalog usually only sees the recycling bin.
Reaches a Broad Audience X
Relays a lot of Relevant Info X
Complete Creative Freedom X
To start a catalog or newspaper on fire, all you need is a match, but if you want to ignite sales, you have a lot of modern marketing strategies to consider. While these paperback choices may have been great options in the past, their ability to attract sales today and in the future is depleting. Customers want all of the information they need to know up front and interactive. Where do you turn?
If you were to put a newspaper and a laptop in front of a customer, which of the two do you think they’d gravitate towards? Multimedia covers everything from video production and photography to 360 degree tours. While a video on your financial aid consultation services probably won’t go viral, it does give users an inside look at the services or facilities you’d like to show off.
Reaches Customers across All Media ✔
Relays as Much Info as you’d like ✔
Complete Creative Freedom ✔
Multimedia productions allow you the opportunity to improve the access your customers have to your business no matter where they are in Wisconsin, the United States or the world. Multimedia productions help you stand out in ways newspaper ads never could.
Once thought of us as the answer for success to all failing websites, Pay-Per-Click (PPC) campaigns charge you to send traffic to your site. Businesses who sell this option won’t stop talking about all the traffic you’ll get, but how does it translate to sales? Not well at all. The traffic you receive comes from just about anywhere in the world with PPC campaigns – you’re literally throwing money out the window with this dated marketing scam.
Optimizes Sites for Google AND People X
Brings in Relevant Customers X
Improves Sales X
iNET Web is focused on one thing only: profitability. We don’t flash numbers if they aren’t related to the growth of your business. Pay-Per-Click may give you some great bar graphs, but these campaigns never give you the authentic customer base you’re attempting to establish. Don’t waste thousands on site visitors who are being paid to click around – invest in real Google customers!
Getting traffic to your site means more than just increasing how many people hit your homepage. With the internet, services like search engine optimization (SEO) make it easy for you to be visible to customers who actually care about the products and services you offer. SEO optimizes website content so you rank high on Google and attract attention of real human users who want to spend their money.
Optimizes Sites for Google AND People ✔
Brings in Relevant Customers ✔
Improves Sales ✔
Pay-Per-Click campaigns claim to be the fastest way to internet relevancy, but if you keep your site updated with the latest information and keep the content optimized, your REAL customers should have no problem finding you every season. Don’t go through your wallet by spending it all on site traffic – invest your bank in a service guaranteed to provide ROI & improved sales!
The truth is, less and less people know and care about reverse telephone directories. If you’re selling motorcycle helmets or cleaning products to young families, mention this marketing technique to them and see how many reply with the same question above. People spend more time in front of computer and television screens than they do books, let alone with telephone directories. If they plan on visiting Discovery World, the Milwaukee Public Museum or the Potawatomi Hotel & Casino, they’re not pulling out their directories – they’re headed online!
Grabs the Attention of Customers X
Is Memorable X
Is Used Frequently X
When marketing to your customers, don’t overload them with information on thousands of companies in Wisconsin. Books like the Yellow Pages only present your basic information and do nothing to help you build your brand – you can’t rely on reverse telephone directories alone! If you want your business to stand out and be easily recognized, you’ll have to put some time into branding.
Incorporating your message and company name into an image worthy of representing your entire business is a challenge well worth taking on. Branding is essential for making your company easier to remember for customers so they’re more likely to think of you when they’re interested in paying for services you offer. Logo design pulls everything together and makes reverse telephone directories look ancient.
Grabs the Attention of Customers ✔
Is Memorable ✔
Is Used Frequently ✔
From radio to video production and branding to SEO, the latest marketing strategies of 2017 help keep Wisconsin businesses on their toes so they can satisfy every expectation of their customers. Whether you’re targeting local, national or global audiences, keeping your reputation management consistent in all aspects of marketing is imperative for success.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.