The Panda Updates: Why Bad Writing Doesn’t Fool Google Anymore
By: Karl Boehm
If you own a website, or your business does online marketing, you may have heard about the recent changes to Google’s search algorithm. Named Google Panda, the update is intended to improve Google’s search results by weeding out spam, content mills, and just plain weak content. This has deep implications in the world of search engine optimization and online marketing. Google is signaling the rest of the internet to move away from the web spam and start creating real value for users.