After getting their iNET Custom Creative Genius inspired website solution, Area Rental has an attractive website being found on the first page of Google, bringing in scores of new customers, without any doubt, making Area Rental more profitable. "During the busy season, the website was bringing in 20-30 e-mail leads a day, where we were getting none before. The website gets lots of compliments – people like the colors and the ease of use. Working with iNET has been great." This is the kind of feedback virtually every iNET web client gives in regard to their custom website design.
One of the things Milwaukee's own Area Rental wanted with their new website development was to go in the opposite direction of their tired old, plain whitespace website design. iNET creative genius inspired website graphic designers came up with a graphic scheme incorporating a slanted sidebar, subtly evocative of the party tents rented by Area Rental in southeast Wisconsin. The red and blue color palate matches the Area Rental logo and creates the overall feeling of a 4th of July festival, giving viewers the immediate impression they have found the right place for their Milwaukee party rental needs. Party rentals are a big part of the summer seasonal rental business Area Rental does.
One of the most unique features of the Area Rental Website is the "Rental Quote Request" capability. This custom database configured quote generator allows website viewers to choose from a list of 25 different party rental equipment categories while browsing the party rental items available from Area Rental. As website visitors see party rental items they are interested in, site viewers add them to the Rental Quote Cart, which keeps track of the items added. It's easy to add and subtract party rental supplies from your Milwaukee rental cart. When website viewers have found all the items they need to make their Milwaukee party or event a success, they simply click the "Request Quote" button, fill out contact information then click "SUBMIT". The quote request list immediately gets e-mailed to Area Rental, who quickly sends a price quote to the prospective party rental customers. If you wanted to find out how much it would cost to rent a 1200 sq foot Milwaukee party tent, steam table, cotton candy machine, and dinnerware for 300 people, simply tally the items up on the Rental Quote Cart, and Area Rental will promptly contact you with a price. In this case iNET website development not only automated the sales process, iNET custom website development improved the sales process by getting website visitors to pre-qualify themselves while entertaining with functionality they will not see on any other Milwaukee rental website.
The real bread and butter of the Area Rental Website is its ability to rank highly in organic search engine queries, bringing Area Rental NEW Milwaukee and Waukesha rental customers on a daily basis. Built with custom, proprietary search engine friendly website code, just like all websites iNET develops, every piece of the Area Rental website adds value to their search engine rankings. The database structure of the Area Rental website communicates to search engines like Yahoo and Google, exactly what Area Rental is about. Area Rental also wisely invested in search engine optimization (SEO) on the front end of their website launch. Search engine optimization done by the experts at iNET web quickly vaulted Area Rental to the first page of Google for "Milwaukee party tent rental", "Milwaukee party rental", and many other terms bringing in NEW profitable customers. Unlike most other marketing expenditures, including the Pay-Per-Click solutions pushed by lesser Milwaukee web development companies, SEO from iNET never expires. iNET SEO keeps paying for itself over and over, year after year, forever.
Another way in which iNET web development pays for itself is with client-side website editing tools, which allow iNET Milwaukee web development customers to edit and add website content on their own, without any waiting or any further fees from iNET. Area Rental says "Editing the website is easy – we just get in there and change things." Whenever Area Rental has a questions about their website, they simply call iNET, and within 2 rings of the phone, they are talking to experts who help with every website need. "Every time we call, we always get our questions answered. They’ve helped walk us through everything." AND iNET doesn’t bill for this exceptional level of support!
The next time you have a party, wedding, or other event in Southeastern Wisconsin, check out the Area Rental website to find party rental options you didn’t even know were available. For an online marketing return on investment you never knew was available (or you would have already taken advantage of it!), contact iNET Web today, and get a Custom Creative Genius inspired website solution bringing you NEW customers and making your business grow.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.