Spiders, I love the spiders. Don’t you love the spiders? No, I’m not a left over late 1980’s goth freak, or a neo-pagan sorcerer-wiccan. AND I’m not talking about the creepy crawly venomous creatures who go bump in the night and occasionally you see sucking the life blood from a more beautiful, peaceful creature like a butterfly (similar to some web developers, but that’s another article). The spiders I love are part of a website achieving the top of search engines for FREE. The spiders I love are responsible for delivering profitable new business.
Why would anything with such obvious positive appeal be associated with a creature almost universally feared, even if, undeservingly so? The naming surely has to be related to something other than the paralyzing bite and blood sucking methods of some arthropods. Could it be the quick lateral movement? The way a spider running full tilt across the basement floor can seemingly turn on a miniature dime changing from heading harmlessly away into a direct intercept path with your bare foot? Sounds reasonable, since the search engine spiders enter a website and scamper about collecting information. It’s really not hard to visualize a search engine spider leaping from one field of text on a website to the next then scampering off behind one of the site navigational tags to find more website content to measure. Is it those multifaceted eyes bulging out of the top of the spider’s head like headlamps from a model T? I suppose it could be. Once the eyestalk headlamps enter the site they might simply gaze about seeing everything the website is made of like JRR Tolkien's 'Eye of Sauron.'
It just can’t be the venom, right? Paralyzing, immobilizing venom, literally dissolving the insides of a website after the search engine spider sneaks up and sinks it’s fangs into a site? Sure it could be, if you consider how devastating being poorly valued by search engines is to a website. It very well could be the venom. Being vanquished to the bad lands on the fourth, fifth, sixth or farther back pages of a native search engine query is just as paralyzing for a business’s web marketing platform as any poisonous spider bite.
All of these spider metaphors are intriguing, even compelling and somewhat accurate after the spider has brought web pages back to its lair to 'extrapolate' value at its leisure. The real attribute that has brought on the label ‘search engine spider’ is the crawling of the world wide web, grabbing pages of content for the search engines to index in order to provide fast searching. Search engine spiders, if they can easily acquire content, take the content of your site back to the real internet "Eyes of Sauron"; Google, Yahoo, Ask, MSN and the rest. Once the pages of your website are retrieved from the web by a spider, search engines apply their legendary website algorithms to arrive at the decision of which websites will be displayed when people type in a word or phrase in a search engine search bar.
The welcoming of search engine spiders into your website is a critical aspect of your business bottom line. Template code, sloppy coding and other blocks to search engine spiders cause businesses to lose the opportunity to compete for free new leads, every day. Like it or not, search engines have tremendous power over who even gets to be seen by any customer at any given point in time. With search engines surpassing the Yellow Pages and other resources people use to find new products and services, being found in search engine results is a more and more important component of business success every passing day.
Start on good terms with search engines; Warmly welcome their spiders. Avoid template code and structure your website in a way that the loveable little creatures can get hold of your site content and take it back to the mother ship where you will be anointed the highest authority on what you and where you do it by the great 'Eyes'. The very top of native search engine queries for any search term you want to win on is achievable. Profitable website development (for YOU) starts with website content being found and easily spidered. Website developers who can get it done are found at the top of free search engine results. Spiders helped to put them there. Once you have spiders running rampant on your website, bringing you new customers on a daily basis, you’ll love the spiders too.