Steve Caya Attorney at Law

Local personal injury law firms face a lot of competition from national chains. iNET helps Wisconsin firms reach Wisconsin clients.

Milwaukee Web Marketing for Personal Injury Law Firm
Click the links above to learn all about the unparalleled web marketing services that provided Steve Caya Attorney at Law

Milwaukee web marketing for Steve Caya Attorney at LawMilwaukee web marketing for Steve Caya Attorney at Law

Steve Caya - Web Marketing for a Personal Injury Lawyer

Working on behalf of local injury accident victims, attorney Steve Caya has received numerous awards and industry recognition. When he needed a website to represent his firm, he came to iNET Web.

Website Dilemmas

National personal injury firms are a major competitor for local lawyers like Steve Caya. He needed a website to compete locally against the big national firms with huge marketing budgets and offices nationwide.

Technology Implemented

Search engine optimization – Layout & logo design – SEO and Copywriting – Radio – Content Management System – HTML – CSS

Outcome

Attorney Caya now has a professional looking website that makes a strong case for choosing his firm. The website highlights their big city expertise and small town service. Potential clients can browse a file highlighting many of the impressive successes the firm has had for their clients. In addition to the website, attorney Caya also had iNET produce radio ads. Those ads, which ran when the site first launched, brought a surge of visits to the website.

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Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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