When a Milwaukee area plant enthusiast was looking to compile his extensive knowledge of plants into a website, he turned to iNET Web.
Unlike most iNET Web produced websites, Plants to Grow is not a revenue generating site. It’s an online database about plants—a labor of love from a plant enthusiast who has spent over 30 years in the green plant industry.
Plants to Grow had a budget website created for them many years ago by iNET Web. As web design technology evolved, their old site looked increasingly dated. In addition to a design makeover, the client opted for a mobile responsive design and a conversion to our updated Genesis web platform.
Layout and Graphic Design – Mobile Responsive Design – Programming – Content Management System – HTML –CSS – jQuery
The Plants to Grow website blossomed under iNET’s care, and can now be viewed on cell phones and tablets as well as desktop computers. iNET also migrated the content and category structures on the old site to the new site and did redirects to ensure anyone coming across an old webpage from the site is directed to the new site.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.