O’Brien’s is a neighborhood pub in Washington Heights on the outskirts of downtown Milwaukee. The vibe is casual, relaxed and friendly—as the slogan says, it’s the place “where everyone gathers” for food, drinks and fun.
O’Brien’s had a bare-bones, outdated and unappetizing website. The owners came to iNET for a better-looking site and better brand messaging. They also wanted a monthly events calendar they could update.
Layout & Design – HTML - Search Engine Optimization – CSS – Content Management System - Radio
O’Brien’s is delighted with the new look and expanded website functionality. In fact, the owners were so pleased with the site and its draw of new patrons they added radio advertising. Like the food at O’Brien’s, iNET’s radio branding hit the spot.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.