Lake Michigan Marathon

Marathons and other races are incredibly popular with runners, especially if they bring something unique to the table. The Lake Michigan Marathon lets runners get off the road and enjoy the scenery of the Wisconsin Lake Michigan shore front. iNET optimized the Lake Michigan Marathon race website to bring in more runners in more races.

Milwaukee website design and online marketing make Lake Michigan Marathon a winner
Click the links above to learn all about the unparalleled web marketing services that provided Lake Michigan Marathon

Milwaukee web marketing for Lake Michigan MarathonMilwaukee web marketing for Lake Michigan Marathon

Lake Michigan Marathon - Web Marketing for a Marathon Event

The Lake Michigan Marathon takes runners off the roads and puts them into the scenic trails around the Lake Michigan lakeshore. With several longer courses available, the races are very popular with advanced runners.

Website Dilemmas

A major challenge for any event website is getting the word out in time. The Lake Michigan Marathon needs runners to register in advance, meaning their website had to be easy to find for racers.

An additional problem was the race location not being in sync with the overall branding. The race events take place along the Lake Michigan shoreline in Wisconsin, not Illinois, Indiana, or Michigan.

Technology Implemented

Search engine optimization – Layout design – Content Management System – HTML – Creative Genius – CSS

Outcome

The races went off without a hitch thanks to iNET Web. Runners were able to register well in advance of the race in all events and age categories. The details on the website helped runners know where to park, where to expect water breaks on the course, and full course details. Many runners can now use the Lake Michigan Marathon as their official Boston Marathon qualifier. The shirts and finisher medals were popular too.

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CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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