Janesville Tool & Manufacturing

Wisconsin arbor press & die set manufacturer custom website design and development succeeds in profitablity with iNET marketing
Click the links above to learn all about the unparalleled web marketing services that provided Janesville Tool & Manufacturing

Milwaukee web marketing for Janesville Tool & Manufacturing Milwaukee web marketing for Janesville Tool & Manufacturing

Industries looking for high-quality, US-made presses and die sets look to Janesville Tool & Manufacturing. When this manufacturer needed a high-quality website, they looked to iNET Web.

Janesville Tool & Manufacturing

A Wisconsin-based manufacturer of industrial shop presses, die sets and tools with a history dating to the 1950s, Janesville Tool and Manufacturing needed a website to bring them into the 21st century. That meant iNET Web was their best choice.

Website Dilemma

An old website with a shoddy design, skimpy information on their product line, lousy photography, and a total lack of search engine optimization had Janesville Tool & Manufacturing on the fast track to internet obscurity. iNET Web’s crack team of developers, programmers and SEO specialists set about creating a fresh new look and modern functionality.

Technology Implemented

Logo Design – Graphic Design – Creative Genius Branding & Copywriting– Search Engine Optimization –CSS – JavaScript – HTML – jQuery – Content Management System

Outcome

The new website is not only a drastic visual improvement over their old site, it also does a far better job or representing the quality of their product line. Cool features like an online CAD modeling program for prospects to input their specifications for a custom press add to the appeal.

With a healthy infusion of iNET Web’s search engine optimization, Janesville Tool’s website now consistently ranks at the top of search engine results for all their products and sales have been steadily rising. Which just goes to show why a great website is your best marketing tool.

CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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