Grange Vision

When you’re in a highly competitive field like this vision care center, you need a marketing partner with 20/20 vision. Our prescription: a custom-built, SEO-infused website.

iNET provides eye catching design with easy website navigation for businesses
Click the links above to learn all about the unparalleled web marketing services that provided Grange Vision

Milwaukee web marketing for Grange VisionMilwaukee web marketing for Grange Vision

Grange Vision

In addition to eyeglass frames, lenses and contacts, this Milwaukee-based vision care center also provides eye exams, pre- and post-Lasik surgery care, and diagnosis for a wide range of eye problems. When they realized they needed a professional website to compete with other vision centers, they looked to iNET Web.

Website Dilemma

The vision care field is highly competitive. Most people stick with the optometrist they’ve had for years, and the emergence of businesses selling frames and lenses online has put a strain on local eye care businesses. Grange Vision came to us for a website that would bring in new patients, with the goal of making them lifelong clients.

Technology implemented

Search engine optimization – Layout and Graphic Design – Mobile Responsive Design – Programming – Creative Genius Branding & Copywriting –Content Management System – HTML –CSS – jQuery

Outcome

iNET Web designers and programmers created a great looking site with helpful information on the vision insurance plans they accept, multiple pages for the eyeglass frame brands they carry, and helpful information on the eye conditions they diagnose/treat. Our writers also made a compelling argument for why it’s better to buy glasses in person than online.

Result? Grange Vision is seeing a steady rise in new business.

CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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