Fair Skies Consulting

The only thing harder than predicting the weather? Predicting online search trends. iNET Web made the Fair Skies Consulting website ready to thrive in sunshine and cloudy weather.

Waukesha website design and marketing strategies offers success to buisnesses in Wisconsin
Click the links above to learn all about the unparalleled web marketing services that provided Fair Skies Consulting

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Fair Skies Consulting - Web Marketing for a Forensic Meteorological Consultation Business

Fair Skies Consulting provides meteorology and severe weather planning to businesses around the country. This unique service is important for many businesses impacted by the weather.

Website Dilemmas

Mark McGinnis, the Certified Consulting Meteorologist behind Fair Skies Consulting, didn’t have a website until 2015. His existing site sorely needed a refresh. With so many other websites from similar businesses already out there, he also needed SEO in order to stand a chance.

Further adding to the website’s difficulties, people didn’t know how to search for a consulting meteorologist.

Technology Implemented

Search engine optimization – Layout design – Content Management System – HTML – Creative Genius – CSS – Flash – jQuery

Outcome

iNET SEO transformed the Fair Skies website into a resource for clients who need consulting services. Our copywriters created new content covering exactly why a meteorologist is needed as an expert witness, for hazard planning, and for business weather analysis.

The new website is mobile responsive, easy to navigate, and visually appealing.

Contact iNET Web for a newly designed and optimized website.
CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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