Elements Architectural Group

When this Chicago area architectural design firm went looking for a more solid foundation for their website, their search led them to iNET Web.

Illinois architectural design firm prospers with iNET's web design and marketing techniques
Click the links above to learn all about the unparalleled web marketing services that provided Elements Architectural Group

Milwaukee web marketing for Elements Architectural GroupMilwaukee web marketing for Elements Architectural Group

Elements Architectural Group

Based in Oak Park Illinois, Elements Architectural Group is an architectural design firm focused on integrating art, science and economics in their work. Their work ranges from small cottage redesigns to large scale public space installations.

Website Dilemma

Elements Architectural Group had a website they had built themselves—and they were rightly proud of the design and content they had developed. They came to iNET to have their website converted to our proprietary Genesis platform. Of particular interest to them was our easy-to-use content management system, which would make revising, deleting or expanding content on their site much easier.

Technology Implemented

Programming – Content Management System – Mobile Responsive Design – Search Engine Optimization  – HTML –CSS – jQuery

Outcome

The architects and staff at Elements received training on our content management system and are loving the flexibility it affords them. Along with the conversion, they opted for monthly SEO work to get their website ranking higher on search engine results pages.

Since the relaunch of their site, it’s been climbing steadily in search engine rankings for the key terms prospective clients use when searching online for architects.

CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.