DHA Madison

Madison Dental office uses internet marketing to draw in new customers thanks to the team at iNET-Web.


Waukesha area iNET provides quality web development, radio, and SEO services for any business
Click the links above to learn all about the unparalleled web marketing services that provided DHA Madison

Dental Health

In 1969, five dentists united to establish Dental Health Associates of Madison. High tech, quality patient care was the founders' shared priority. They determined they could better serve their patients by starting a large practice uniting the skills of all the doctors and focuses on collaboration and peer review. Dental Health has been wowing patients in the Madison area with a commitment to care and exceeding patient expectations ever since. They are one of the largest dental services in Madison, employing 25 doctors distributed across 200 satellite locations. Wherever Madison’s residents need medical care, Dental Health Associates of Madison will go.

Website Dilemmas              

One vision and one company distributed across 25 locations makes centralized marketing communication a challenge. Dental Health Associates needed to devise a plan to open dialogue to prospective patients from dozens of demographic backgrounds and dental care needs. Problematically, Dental Health was missing requests from patients because the early site was marred with content management glitches. The company likely lost several leads because of broken communications.  

Dental Health’s administrators were also so busy by this time expanding locations and hiring top notch doctors they didn’t have time to communicate their brand and culture to prospective patients, nor to hear back from those patients through a web contact form. They contacted the web marketing gurus of iNET Web to expand their reach and transfer their site to a more user friendly content management system.  

Technology Implemented

Search Engine Optimization – Content Management- Web Design- Contact Form Creation


Content management errors stymied Dental Health’s website usability in its early years. iNET Web initiated its proprietary content management system, Genesis. Genesis streamlined the laborious process of updating web content in HTML and sorting through patient contact request forms and added an intuitive interface. Dental Health’s doctors and administrations could efficiently access all web contact forms and convert mere interest to sales. Dental Health expand even more throughout the Madison area.

At the same time, iNET Web’s search engine optimization specialists launched ongoing SEO designed to keep Dental Health on the top of Google results pages for commonly requested query keywords. The result? A collective of brilliant Madison area doctors finally got the marketing and, as a result, the conversions to new patients they deserved.   

Does your SEO or content management need its bi-annual checkup? Contact iNET Web now!

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.