Brass Light Gallery

When your specialty is luxury lighting, you need a website as elegant as the upscale lights you craft. You need iNET Web.

 

iNET provides a clear view of their client’s custom crafted lighting business through colorful, attractive website design and development
Click the links below to learn all about the unparalleled web marketing services that provided Brass Light Gallery

brasslightgallery.com

is packed full of excellence:

Responsive

The Brass Light Gallery incorporates a responsive design, which means searches can navigate the site on screens of any size. Potential customers can search for their new lighting fixtures from their desktop computers, tablets, or smartphones while having the same great UX.

SEO

Do you know the difference between a patio light and a porch light? Thanks to iNET SEO, customers hoping to buy a specific light for their home can find what they’re looking for at Brass Light Gallery. We carefully researched lighting keywords to make finding a new light as simple as possible.

Copyrighting

iNET copywriters were tasked with creating product and category descriptions for every lighting fixture available. Each description was tailor-made to reflect the style of the product.

Custom Programming

eCommerce sites like Brass Light Gallery require a lot of custom programming to ensure the product category structure is easy to use. Expert iNET programmers illuminated the products with custom code.

Branding

The Brass Light Gallery has been handcrafting lighting fixtures in the Milwaukee since 1974. Known for custom chandeliers and alabaster lights, their new website had to reflect their upscale brand.

Radio

Brass Light Gallery radio ads tell adults not to be afraid of the light and to embrace stylish lighting fixtures. Each ad was produced in iNET’s own Waukesha studio.

Milwaukee web marketing for Brass Light Gallery Milwaukee web marketing for Brass Light Gallery

Brass Light Gallery

From their Milwaukee workshop, the Brass Light Gallery handcrafts high-end lighting for residential and commercial spaces. They came to iNET Web in search of a web development company that could build a website to not only reflect their brand, but to also get their business to the top of search engine rankings.

Website Dilemma

Brass Light Gallery had a website that just wasn’t working for them. Their products weren’t adequately showcased, their website wasn’t ranking for important keywords, and the ecommerce structure of their site was so cumbersome customers were abandoning purchases.

Technology Implemented 

Search engine optimization – Layout and Graphic Design – Creative Genius Branding – eCommerce -- Content Management System – HTML –CSS – jQuery –HTML

Outcome

iNET Web created a website that fully reflects the quality of Brass Lighting Gallery’s products and streamlines the online ordering process. The new site is also fully optimized for the online search queries prospective customers enter into search engines, ensuring that anyone looking for unique, high-end lighting will find Brass Light Gallery.

Contact our creative genius inspired Milwaukee web design firm for profit-generating website strategies and marketing.
Creative Genius Marketing® - CreativeGeniusMarketing.com

Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.

iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.

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