Even if you run one of Milwaukee’s oldest office furniture companies, you still need to keep up with the times—especially when it comes to having a website.
Bern Office Systems, known by their loyal customers as “the Bern Boys,” has been selling office furnishings in Milwaukee since 1946. Continuing a family tradition, owners Tony and Phil Bern work directly with customers to provide exceptional service.
Bern Office Systems had a website created by iNET over a decade ago. Since then, advancements in web design technology have enabled iNET to build better websites. After seeing some of the newer websites created by iNET Web, the Bern Boys realized how dated their site looked. Even worse, it lacked a mobile responsive design. Considering most of the traffic to their site was now coming from mobile devices, they really needed a site that would display on smartphones and tablets as well as desktop computers.
Content Management System – Mobile Responsive Design -- SEO – Copywriting – HTML – Graphic Design – CSS
The updated Bern site is dramatically easier to navigate, has new photos of their current product lines, and is mobile responsive. More potential customers are finding the Bern Boys online than ever before, thanks to the refresh done by iNET Web.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.