Just about everyone wants a stone countertop now, and there are more contractors than ever willing to oblige. How do you stand out from the crowd? With a custom-built website by iNET Web.
Based in Kenosha, WI, All Stone Tops specializes in custom fabrication and installation of natural and engineered stone countertops for kitchens and bathrooms, as well as cabinets and sinks. They knew if they wanted to grow their business, they needed a website that would get them noticed by prospective customers.
All Stone Tops had a poorly built template website with large sections of content consisting of dummy text. The site wasn’t mobile responsive, so it wouldn’t display properly on phones and tablets. They also had major duplication issues with their Google My Business listing. It looked as though they had inadvertently created several listings over the years, and it was hurting their ranking.
Search engine optimization – Layout and Graphic Design – Mobile Responsive Design – Programming – Creative Genius Branding & Copywriting –Content Management System – HTML –CSS – jQuery
iNET built a custom website for All Stone Tops with mobile responsive design. Our copy and SEO team fleshed out the content explaining their approach to remodeling and the services they offer. We also fixed the mess that was their multiple Google My Business listings. Since the site launched, they’ve seen a steady increase in inquiries.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.