Adair Commercial Flooring is a second generation family-run business in Franklin, WI. serving businesses throughout southeast Wisconsin since 1956. They’ve installed flooring for a number of high profile businesses and institutions throughout southeast Wisconsin, including Discovery World and UWM.
Adair had an old website iNET had built for them many years ago. After seeing what a great job we did for their residential flooring division’s website, they hired us for a refresh of their commercial website.
Layout and design – Mobile Responsive Design –Content Management System – HTML –CSS – jQuery –HTML
Along with a redesign, Adair got an upgrade to our latest web platform with mobile responsive design so the new site looks as good on cell phones and tablets as it does on desktop computers. Adair also has access to our proprietary content management system so they can easily update their site with new content and photos of their latest completed work. With the new look and enhanced features, Adair was completely floored.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.