Milwaukee’s Best Windows, officially known as Infinity Exteriors, is a local window provider. Their owners turned to iNET Web because they lacked the internet marketing abilities to outshine competitors. Our Waukesha web designers and developers optimized their website to make it aesthetically appealing and SEO friendly. The background of the homepage alternates between two different pictures showing the inside of a home with large windows. This gives users a glimpse at their products and tells them immediately what this business does. In addition to a convenient top and bottom navigation menu, there are product links in the middle of the home page. Each link has a picture of the window style available so users know what each window type looks like and gives them easy access to what they are searching for. By increasing user functionality and improving graphic web design, Milwaukee’s Best Windows have higher Google rankings and attract their targeted audience. They are now packed with clients and are grateful they chose iNET’s web designers and developers for their web marketing needs.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.