***Update*** 10/7/09 - Less than 5 months after the publishing of her Creative Genius Inspired website solution, Gretchen has gone from working for someone else, to hiring another photographer to handle all the business her iNET web marketing platform is generating! "I am getting a TON of leads via the website, THANK YOU!. Not only are we getting all these leads, I get compliments constantly on how good the site looks! I am booked for weddings until next February, and am interviewing to add another photographer for the new year!"
As an artist and photographer, the way her website looks is very important to Gretchen. She is thrilled with how the creative genius Milwaukee web designers at iNET made her vision for the website come to life. "It was fun to throw around ideas with the people at iNET – they make your dream perfect visually. I came in with a very basic sketch of what I wanted the website to look like, and David made it flawless – that's coming from a picky artist girl." Gretchen wanted to give the Faith Photography website a look that was fun and whimsical, yet classy. The resulting website design has the feel of a cherished scrap book. Energetic swirls and swooping gold lettering frame the photo gallery portion of the website in which the beautiful pictures captured by Faith Photography are displayed. The Faith Photography website lets Gretchen’s pictures be the star of the show, while providing an elegant frame within which to view them.
The Faith Photography photo galleries are a work of custom website programming art. Gretchen has four different photo galleries – senior pictures, family photography, baby pictures, work & play – in which she can add unlimited photos herself. When one of the picture thumbnails is clicked, an enlarged version of the photo appears on a semi-transparent layer above the website, with buttons to view the next or previous photo in the gallery, or go back to the regular website navigation. Each photo has a field where Gretchen can enter a description of the photo, which is helpful both for website viewers, and for search engines.
Constantly adding new content in a website platform which is designed to give maximum search engine value to every piece of content on the website is going to help Faith Photography keep rising on the search engine charts for Waukesha and Milwaukee photography terms. The Faith Photography website content management tools are easy to use and if Gretchen ever has a question about something, unlimited live local support from the web designer who developed the website is only a phone call away.
There is a quote on the Faith Photography website from Hebrews 11:1; "Now faith is being sure of what we hope for and certain of what we do not see…" . As you browse through the galleries on the Faith Photography website, you can tell Gretchen brings her Faith to every photo shoot, certain the perfect combination of lighting and expression will materialize and she will be there to capture it – a perfect moment frozen in time for her client to treasure forever. As a business owner, Gretchen also had faith when she came to iNET. Faith there was a market for her Waukesha photography services and faith iNET could help her tap into it by putting her pictures at the top of search engine queries for everyone in Southeastern Wisconsin to see. At iNET we have faith that every single website we develop will provide ten times the value and more of what we charge for it. Watching Milwaukee area businesses like Faith Photography blossom and grow is our reward for the hard work and dedication iNET web brings to each and every Milwaukee web design and development client. The satisfaction is even greater with clients like Faith Photography, who match our enthusiasm, energy and faith in the web design and development project, helping us to help them be as successful as they can possibly be.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.