By: Emily Chenoweth
Good website content is about more than word content. Most website visitors scan the page for headlines or links referring them to what they are looking for rather than read an entire article. Some studies report most website visitors only read about 20-30% of a webpage’s content which leaves them spending less time on your website. The more time a potential customer spends on a site the more profitable the site will become. For this reason visual assets are becoming more important in order to provide viewers with the information they seek fully and to make it easily available.
Visual assets are used to connect potential customers to your business. Pictures and images are used to quickly grab your customer’s attention and lead them to the answers they are looking for. Photos of employees in action is a good way to give the visitors to your site an idea of whether they would like to do business with your company. It can also be the initial spark to the relationship your business and new customers will build; as well as provide contrast against template-stock imagery of generic smiling people in which most viewers will not relate. Pictures of the services or products you provide immediately shows the visitor if they are at the right website for their needs and can potentially connect them to their exact situation. These pictures also give the viewer an example of actual work provided by your company to satisfied customers.
Charts and graphs are a great way to connect a viewer with the content of your page. A visitor to your website is more likely to look over a chart to retrieve the information they are looking for rather than read several paragraphs which may not relate to their search. A chart can also summarize an article in a way to intrigue the reader, making the user more likely to read the word content that relates to chart.
An easy way to connect your company to a customer is with brands and logos. If a customer is shopping for a Ford truck part, seeing a Ford logo on a webpage shows the customer they are on the right track to what they are looking for. Furthermore, if you make it easier on your visitors by offering pictures of the parts you provide rather than just descriptions and serial numbers it could bridge the gap from website visitor to customer.
Finally, visuals of where you are located or how to get to your business makes it easier on your customer once again. If you provide a map of how to get to your location through a few general routes, you eliminate the need for the customer to do their own search. If you provide a picture of your store front or business’s building you are making it one step easier to find your business and reducing possible stress for your new customer.
Visual assets are often a worthwhile investment towards making better profit-generating website content. It benefits your business to use visual assets on its website; search engine algorithms factor in users are more likely to spend time on a page with pictures. Time on-site is one of the strongest indicators of a user having successfully found content. Because of this, pictures which are interesting and informative keep viewers on a page longer. In turn this makes future searchers more likely to find your content and become customers. Visual assets of high quality can easily connect new visitors to your business and generate more profit and customers to your webpage.
Contact our Milwaukee website design company to get more professional appeal and visual assets on your website.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.