Overusing keywords is no longer valuable in SEO (search engine optimization). Google is constantly updating its algorithm, making sure relevant and meaningful content is ranked higher than keyword spammed pages. Keyword targeting is the practice of strategically wording key phrases within your content, resulting in high Google search engine rankings. Google’s Keyword Planner provides you with ideas for keywords to target along with their search volumes. There are also several keyword suggestion tools you can use to find keywords which relate to your business. Though keyword tools are useful, it’s also important to put yourself in a user’s shoes when writing. Instead of using exact keywords repeatedly, write anecdotally- reword important keywords in ways you believe people would search for them. When using Google Analytics, you may notice that an exact keyword gives your website a number one ranking, but there may not be many people searching for that exact term. For example, if you’re writing about DUI attorneys in Wisconsin, research the topic and consider keywords people would search relating to it. A driving under the influence charge in Wisconsin is technically known as an OWI (operating while intoxicated). Your search terms may include: DUI Wisconsin, DUI laws in Wisconsin, OWI lawyers Wisconsin, OWI ticket Wisconsin, and DUI attorney Waukesha, naming a few.
Although keyword targeting is a trial and error process, the main aspects include:
Our Milwaukee SEO specialists are skilled in both keyword/SEO practices and utilize superior writing skills, delivering marketable content for all of our clients. iNET uses the latest SEO technologies, researching different industries and businesses. We’ve optimized websites for hundreds of businesses with successful results. Our SEO copywriting services are proven to help your website climb to the top of search engines, increasing your web based profitability and outperforming your competitors. Whether you’re an up and coming entrepreneur or have a stable company but seek higher revenue, count on iNET’s search engine marketing specialists and copywriters. We will maximize your profits with a website targeting the right keywords, putting you at the top of search engines and increasing your web presence.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.