Being a basic informative web site, the graphic design was clearly the place iNET Custom Creative Genius website developers could make our mark. The look of the Paul Colt website is reminiscent of the American Old West. In a more definitive fashion than any other Western motif website, the Paul Colt website, via intuitive graphic design, draws the website viewer back to the American Old West, before a word of the web site content is read. The Paul Colt website features a framed scrolling text box that iNET produced to look like two arrow heads. No matter where you go on the site, the graphic design, including all site navigation, is present.
Of his iNET produced custom website, Paul says he gets positive comments regarding the design all of the time. Paul loves the unique feel of the site and the fact that you know what the site is about visually the second you land in it. Paul says audio books are about to come out. Paul is planning to add features to his website, including full eCommerce. Now that Paul is seeing the power of a professional website, Paul wants to search engine optimize the site to draw in readers who don’t necessarily know him, yet like to read American Western fiction. If the successes we see every day at iNET are any indication, who knows where iNET website search engine optimization will help Paul Colt go. We may all be watching one of Paul’s books in a movie theater soon!
While Paul Colt's website is smaller and simpler than many, it does feature a database management area where Paul can change any of the content on his site. That is the beauty of an iNET Custom Creative Genius inspired website marketing solution. The website can and will grow over time as Paul writes more books or potentially screen plays or ????
Check out the website. If you like Westerns and don’t already know Paul Colt, order one of his books and prepare yourself for a trip to the old west where history and Paul’s own creative genius blend together for an American Old West Adventure.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.