New Code Windows and Doors with two locations in Florida: headquarters in Fort Myers and a showroom in Naples, came to iNET Web in Waukesha, Wisconsin seeking a complete website marketing package. New Code Windows and Doors is a major player in the Southwest Florida Hurricane protection industry.
Where many websites have borders bracketing them in, making the site standard for every resolution of computer monitor, this New Code Windows and Doors website is composed to expand and contract with different resolution monitors of different website viewers. While this level of website development is difficult and can be a negative in web sites with limited content, dynamic resolution allows New Code Windows and Doors to have as much website content available as the website viewer’s computer screen can display.
The graphic design for the New Code Windows and Doors web site features many iNET creative genius inspired website design elements. Basic and simple flash hurricane flung debris emulating text draws attention to three power points of the New Code Windows and Doors product line; Strength, Beauty and Convenience. The same graphic Flash effect draws attention to the New Code Windows and Doors "Free in Home Consultation" button. A Flash graphic piece of Hurricane Charley reminds website visitors of the magnitude of devastation the Florida hurricane season can bring. Graphic website highlights are rounded out by the kind of image marketing piece you truly cannot pay for. In the media pages, the New Code Windows and Doors website features a Discovery Channel, 'Discoveries of The Week' Feature piece. The Discovery Channel crew interviewed a New Code Windows and Doors customer about a window that saved the family from Hurricane Charley’s wrath. The Discovery Channel crew toured the New Code Windows and Doors manufacturing facility to see how New Code Windows and Doors builds Hurricane and impact resistant windows and doors. You can see the entire video on the New Code Windows and Doors website.
As the exceptional industry defining iNET graphic design was taking shape, iNET creative genius inspired website marketing development began. iNET business defining copy writers turned their focus to writing website content that would not only define New Code Windows and Doors as hurricane and impact resistant windows and doors for Southwest Florida to Google, Yahoo, Ask and MSN, but iNET business defining copy writers focused on writing content that would endear the website visitors that major search engines escorted into the website. New Code Windows and Doors scores high marks on all of the major search engines for search terms that span the hurricane impact resistant window industry and the market New Code Windows and Doors serves.
Take a look at the New Code Windows and Doors website. You will see a great example of outside of the box Custom Creative Genius inspired website development coupled with search engine optimization and business defining, search engine friendly, copy write marketing. If you prefer not to follow the link simply type "Southwest Florida hurricane windows' or anything like that into a search engine and see where the top searches will take you.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.