When Metpar's new Vice President of Sales and Marketing joined the company's Cedarburg Wisconsin satellite office, he decided to divert the company's marketing budget from the old school architectural catalogs to a website based marketing platform. Now Metpar is #2 on Google for toilet partitions and getting several online based leads every day, AND saving thousands of dollars a year in money they used to put into outdated catalog advertising. Profitable new business coupled with reduced cost is typical for iNET custom website marketing solutions. In the economic slowdown of 2009 saving money AND increasing sales business wide via a web marketing platform can be the difference between success and failure for business. iNET saves money and increases the profitability of virtually every web development client we serve.
When the iNET produced Metpar website went live, it was a big hit with the distributors of Metpar’s products; "Our regular customers loved it. They felt it made them look better, since they were linking people to our site for information." The graphic website design theme for Metpar is based around architectural schematics, appealing to Metpar's primary client base. A blueprint grid forms the background of the website, with toilet partition drawings and pictures of Metpar's toilet partition products showcased throughout. A Flash picture rotator in the homepage body provides a constant slide show of high quality images of Metpar's line of toilet partitions. As soon as you arrive on the Metpar website, it is immediately clear you have found a manufacturer of high quality toilet partitions, shower stalls and other privacy based products, which are fit for any type of building or setting. On the product material pages, double-clicking on the "Preview Colors" graphic takes you to a page where you can preview every color swatch for every type of toilet partition material. Rolling the mouse over each color swatch puts that color on the toilet partition picture in the center of this impressive website graphical database feature. Choosing a different type of toilet partition material from the overhead menu brings up a new set of swatches to experiment with.
Like all websites iNET designs, one of the most important features of the Metpar site is something you can’t see. The website is constructed to be easily readable and indexable by search engines. None of the obstacles to search engine rankings which proliferate websites of second tier web developers are present. In an industry in which website development has traditionally been neglected, simply having a website without any template code or other red flags to search engines has been enough to get Metpar to #2 on Google for toilet partitions, without any search engine optimization from iNET. There are literally thousands of Google searches every month for toilet partitions, and companies who are paying hundreds of dollars a month in pay-per-click budgets to try and get half the traffic Metpar gets for free. Metpar is currently looking at engaging in a search engine optimization campaign to get to #1 for toilet partitions, AND increase the breadth of shower stall, urinal screen, and dressing compartment terms which people find them for.
If you own a building which could use a bathroom stall upgrade, check out the Metpar website to learn more about the highest quality toilet partitions available. If you own or are responsible for the marketing of a company spending thousands of dollars in catalog, Yellow Pages, or other print advertising, call iNET Web to learn how diverting even a fraction of that money into website development could give your business a boost like you've never experienced. As progressive companies in every industry are finding out, the days of expensive, large scale print advertising are numbered. Call iNET Web for a Custom Creative Genius inspired website solution today, and make sure your company doesn't go the way of the dinosaurs.
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.