The store name was based on the Indian Head Penny depicting, a Native American Chief. The coin goes all the way back to the 1800s. iNET’s Waukesha web designers came up with a new, modern, and attractive logo, presenting Chief Coin and Supply as a high-quality operation. This was important because Randy markets his products nationally.
Web content developers from iNET developed positive and informative content throughout the website, utilizing their expertise with the placement of terms and keywords to maximize search engine optimization (SEO). The more helpful the information provided by a website, the more time users will spend on site, making them more likely to take action. iNET designers took new photos, using them for the new creative homepage. Waukesha SEO specialists used numerous techniques to maximize traffic to the site, even optimizing the photos to attract more attention from web search engines.
The results allowed Randy’s coin and supply store to cash in. The website generated an increasingly heavy volume of inquiries. Many prospective customers responded so Randy asked iNET to install an ecommerce option. The links to purchase coins and other supplies were prominently featured on the homepage, with the flexibility for special discounts to be occasionally offered. This program was also extremely successful, generating ever-increasing sales for his entire line of products.
Customers keep coming. You might call it a stampede!
Creative is an intangible. There aren’t many great creatives in radio. In branding there are less. In strategizing there are even less. Most companies have no BRAND. The products and services are amazing, the businesses are often brilliant. There is just nothing for consumers to grab and buckle themselves into. The web sites are also no influence in creating the brand, brand strategy, ad concept or ads.
iNET creative has dozens of mind traps and hooks. Duplicitous meanings and meanings left for the listener to decipher or wonder at. While these traps can get a listener stuck in a thought midstream over two, three, twenty exposures they force acceptance of the message and action. When they discover the hidden hooks listeners feel like insiders, part of the story and part of the brand.